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Comprehensive redesign covering branding, UX, social media visuals, motion graphics, editorial design, and sales collateral to elevate HelloBeautiful.com’s digital presence. This multi-faceted design project aimed to create a cohesive brand identity that resonates with HelloBeautiful’s target audience—women of color seeking lifestyle content, inspiration, and empowerment.
The redesign focused on fostering connection, promoting inclusivity, and ensuring a seamless user experience across all platforms.
The new logo for HelloBeautiful.com was crafted to be both modern and iconic, representing empowerment, individuality, and the celebration of women of color. The design features a strong, bold font paired with elegant, fluid lines to symbolize strength and grace. The combination of these elements reflects the duality of HelloBeautiful’s brand voice—bold and unapologetic yet welcoming and inclusive.
The logo’s iconography can be adapted into a standalone mark, making it easy to use in motion graphics, watermarks, or promotional materials while still maintaining brand recognition. This flexible design approach ensures that the logo remains a strong visual cue for HelloBeautiful’s identity in every context.
The color palette utilizes a combination of soft pastels—lavender, blush, and mint—contrasted with bold accents of deep black and gold. This contrast captures the duality of the HelloBeautiful brand: soft and inclusive yet confident and powerful. The pastel tones create a warm, inviting feel, while the bold elements reinforce the brand’s strong, modern identity.
The rebrand focused on refining HelloBeautiful’s visual identity to represent its dynamic and diverse audience. A modern and bold logo was designed to symbolize empowerment and confidence, with vibrant color palettes that reflect the energy and spirit of the community. The brand visuals—custom patterns, icons, and image treatments—reinforce the celebration of culture and individuality, giving HelloBeautiful a distinct and recognizable aesthetic across all platforms.
The UX redesign focused on improving accessibility and engagement for the HelloBeautiful audience. The flow was meticulously designed to guide users through curated content in a seamless, enjoyable manner while keeping the site visually engaging.
The redesign extended across HelloBeautiful’s social media, motion graphics, editorial layouts, and sales collateral to create a cohesive, engaging brand experience. Social media visuals were designed with high-contrast imagery and bold text overlays, ensuring content stood out while reinforcing brand consistency across platforms like Instagram and Facebook. Motion graphics, including animated logo reveals and dynamic transitions, brought HelloBeautiful’s digital presence to life, making video content and interactive features more captivating and aligned with the brand’s vibrant personality.
Editorial layouts for online articles and newsletters were updated with clean typography, visually rich imagery, and strategic use of white space, ensuring an enjoyable reading experience that reflects the brand’s premium feel. Sales collateral, including presentations and pitch decks, maintained this strong visual identity, utilizing branded elements and engaging infographics to effectively communicate HelloBeautiful’s market appeal to advertisers and partners.
Brandon Douglas @2024